# Midwest Kit — 7-Day First-Sale Launch Package

**Product:** *The Midwest Dad’s Golf Gadget Field Guide*  
**Price:** $9.99  
**Launch objective:** Earn the first sale by showing Midwest golfers and dads that this is a practical, low-cost way to make a smarter next golf purchase—not a promise to fix their game.

## Guardrails

- **Core message:** Better gear. Smarter buys. The guide helps shoppers sort useful golf accessories from impulse-cart clutter.
- **Proof standard:** Use personal observations, a product in hand, the guide cover, or a page preview. Do not say a gadget will lower scores, add distance, or work for everyone.
- **Primary CTA:** “The $9.99 Midwest Dad’s Golf Gadget Field Guide is in the link in bio.”
- **Link:** Point every profile link and Story sticker to the live Midwest Kit product page. Use a native platform link sticker where available.
- **Comment reply:** “Yep — it’s a digital guide. The link in bio has the full details and checkout.”

## Brand Execution for Every Video

| Element | Direction |
| --- | --- |
| **Visual world** | Shoot around a golf bag, garage workbench, truck tailgate, or Midwest course/yard at golden hour. Let the setting feel used and real rather than studio-perfect. |
| **Palette** | Start on ink/dark field green (`#171810`), use cream (`#F2EFE6`) for copy, Midwest green (`#556B3C`) for rules/badges, field tan (`#C2B28A`) for card or paper details, and rust (`#C2503A`) only to highlight the price or CTA. |
| **Type** | Use an Oswald-style condensed, uppercase headline; use Inter-style clean body text. Keep supporting copy sentence case. |
| **Layout** | Leave generous breathing room. Keep headline text in the upper or center safe zone; never cover the product, face, or golf club. Use thin cream or green divider rules, not heavy boxes. |
| **Tone** | Straightforward, lightly self-aware, Dad-tested. Say “here’s what I’d check” instead of “you need this.” Avoid shouting, scarcity pressure, or miracle language. |
| **End card** | Dark textured background, Midwest Kit mark/wordmark, cream title, Midwest-green rule, then rust CTA pill: `FIELD GUIDE • $9.99 • LINK IN BIO`. Hold 1.5–2 seconds. |

## Video 1 — “Before You Buy Another Golf Gadget”

**Purpose:** Lead with a relatable cart-check moment and make the guide feel like the low-risk shortcut.

**Ideal length:** 22–28 seconds  
**Props/footage:** Golf bag, phone showing a generic shopping cart (no visible competitor branding), one or two everyday accessories, guide cover/page preview.

### Shot plan and on-screen text

| Time | Visual | On-screen text |
| --- | --- | --- |
| 0–2s | Hold up a random golf accessory beside a bag; skeptical look. | `BEFORE YOU BUY ANOTHER GOLF GADGET…` |
| 2–7s | Quick cuts: cart, bag pocket, gadget in hand. | `Will I actually use it?` / `Does it solve a real problem?` |
| 7–15s | Show the guide cover, then flip through a real preview page. | `Skip the cart clutter.` / `BUY SMARTER.` |
| 15–22s | Point to the guide on a phone/tablet; pack the bag. | `GOLF GADGET FIELD GUIDE` / `$9.99` |
| 22–28s | Branded end card. | `MIDWEST KIT` / `FIELD GUIDE • $9.99 • LINK IN BIO` |

### Spoken script

“Before you buy another golf gadget, give it the dad test: will I actually use it, does it solve a real problem, and is it worth a spot in the bag? I made the Midwest Dad’s Golf Gadget Field Guide to help with exactly that. It’s a practical $9.99 shortcut for making a smarter next buy. Link’s in bio.”

### Platform-ready versions

| Platform | Edit/version | Caption | CTA |
| --- | --- | --- | --- |
| **TikTok** | Open with the skeptical reaction before the spoken hook. Add native text: `Golf dads: be honest.` Keep quick cuts every 1–2 seconds. | “The bag only has so much room—and the cart does too. I put my practical golf-gadget buying checklist into a $9.99 field guide. Would you rather spend on a gadget or another sleeve of balls? ⛳️” | “Comment `GUIDE` if you want the link, or grab it from bio.” |
| **Instagram Reels** | Use clean cover-to-course B-roll. Put the first text line high enough to clear the Reels UI. Share the Reel to Story with a link sticker. | “A little less cart clutter. A little more confidence in the next golf purchase. The Midwest Dad’s Golf Gadget Field Guide is live for $9.99. ⛳️” | “Tap the link in bio or the Story sticker.” |
| **YouTube Shorts** | Put `Golf Gadget Field Guide • $9.99` in the first frame; use a slightly calmer 26–28 second cut with clear narration. | “Before buying another golf accessory, run it through three simple checks. The full Midwest Dad’s Golf Gadget Field Guide is linked in the description.” | “Check the description for the guide.” |

## Video 2 — “Three Questions I Ask Before a Golf Buy”

**Purpose:** Give immediate value first, then position the guide as the deeper, practical resource.

**Ideal length:** 24–30 seconds  
**Props/footage:** Golf accessory or empty golf bag pocket, notepad/scorecard, guide cover/page preview, Midwest Kit end card.

### Shot plan and on-screen text

| Time | Visual | On-screen text |
| --- | --- | --- |
| 0–3s | Write “1” on a scorecard; close crop. | `3 QUESTIONS BEFORE A GOLF BUY` |
| 3–8s | Hold the accessory near the bag pocket. | `1. WHAT PROBLEM DOES IT SOLVE?` |
| 8–13s | Put it into/remove it from the bag. | `2. WILL IT EARN BAG SPACE?` |
| 13–18s | Look at price tag/cart screen. | `3. IS IT WORTH THE PRICE?` |
| 18–24s | Lay down the guide beside the scorecard. | `THE PRACTICAL VERSION: $9.99` |
| 24–30s | Branded end card. | `MIDWEST KIT` / `BUY SMARTER • LINK IN BIO` |

### Spoken script

“Three questions I ask before I buy any golf gadget: What problem does it solve? Will it actually earn space in my bag? And is it worth the price? That’s the filter behind the Midwest Dad’s Golf Gadget Field Guide. If you want a practical way to sort your next golf buy, it’s $9.99 in the link in bio.”

### Platform-ready versions

| Platform | Edit/version | Caption | CTA |
| --- | --- | --- | --- |
| **TikTok** | Use a numbered, talk-to-camera format with each question appearing as you say it. Invite a reply after the third question. | “The most useful golf gear usually solves a small, annoying problem. What’s the last gadget that actually earned its spot in your bag?” | “Tell me your best bag add in the comments. Guide link is in bio.” |
| **Instagram Reels** | Make the three-question text easy to screenshot; use a subtle tan scorecard texture behind it. | “Save this before your next golf-cart scroll. These are the three questions behind every practical recommendation in the Midwest Dad’s Golf Gadget Field Guide.” | “Save it, then grab the $9.99 guide through bio.” |
| **YouTube Shorts** | Frame each question as a chapter card for clear viewing without sound. Add a pinned comment with the guide link. | “A simple filter can keep a golf bag useful instead of overloaded. The full buying guide is linked in the description and pinned comment.” | “Use the description or pinned comment for the guide.” |

## Video 3 — “The $10 Golf Purchase That Isn’t a Gadget”

**Purpose:** Offer a transparent price comparison: a $9.99 guide can be more useful than another untested accessory purchase.

**Ideal length:** 20–26 seconds  
**Props/footage:** Phone/tablet showing the guide product page, a small generic accessory, golf bag/garage bench, end card.

### Shot plan and on-screen text

| Time | Visual | On-screen text |
| --- | --- | --- |
| 0–3s | Place a small accessory and phone on a workbench. | `A $10 GOLF BUY I CAN GET BEHIND:` |
| 3–8s | Push the accessory aside; bring the guide up on screen. | `NOT ANOTHER RANDOM GADGET.` |
| 8–16s | Screen-record/film product page and preview pages. | `A PRACTICAL BUYING GUIDE` / `FOR YOUR NEXT GOLF BUY` |
| 16–21s | Close laptop/phone, pick up golf bag. | `FIELD GUIDE • $9.99` |
| 21–26s | Branded end card. | `DAD-TESTED FINDS. REAL-WORLD WINS.` / `LINK IN BIO` |

### Spoken script

“A $10 golf buy I can get behind? Not another random gadget. It’s a guide that helps you decide which ones are worth considering in the first place. The Midwest Dad’s Golf Gadget Field Guide is $9.99, digital, and built for practical golfers who’d rather buy smarter. Link in bio.”

### Platform-ready versions

| Platform | Edit/version | Caption | CTA |
| --- | --- | --- | --- |
| **TikTok** | Let the phrase “not another random gadget” land in silence for half a second, then reveal the guide. Use a response-style opening if a golf-gadget post gets traction. | “This is for the guy who has opened a golf package, used it once, and wondered where it belongs now. The field guide is live for $9.99.” | “Link in bio. If you buy it, tell me which kind of golf gear you want covered next.” |
| **Instagram Reels** | Use a clean hero shot of the guide against a dark green, textured surface. Add product-page screen capture only after the hook. | “A digital buying guide may be the most practical thing in the golf cart. The Midwest Dad’s Golf Gadget Field Guide is now live.” | “Tap bio to see the guide.” |
| **YouTube Shorts** | Use a direct title card: `A $10 GOLF BUY I CAN GET BEHIND`. Keep the product page on screen long enough to read the title and price. | “Not every golf purchase needs to be a new accessory. This $9.99 digital guide is for making the next one a more informed choice.” | “Guide link is in the description.” |

## 7-Day Posting Schedule

**Timing note:** Post when you can reply to comments for the first 30–45 minutes. If no audience data exists yet, start with the local evening window of **7:30–8:30 p.m. Central** and use one consistent time during this test.

| Day | Date | Primary action | Platform execution | Engagement task | Success signal |
| --- | --- | --- | --- | --- | --- |
| **1** | Wed, Jul 22 | Launch with **Video 1**. | Post the native TikTok, Reel, and Short versions. Put the product link in TikTok/Instagram bio; use the YouTube description + pinned comment. | Reply to every genuine comment; pin the clearest “what is it?” question/reply. | First product-page clicks and at least one conversation about the guide. |
| **2** | Thu, Jul 23 | Reinforce the idea with a Story and comment follow-up. | Instagram: 3-frame Story—poll: “Golf bag: useful or full of stuff?” → guide cover → link sticker. TikTok: reply video only if a useful question appears. | Capture every repeated question in notes for future videos. | Poll responses, saves, link-sticker taps. |
| **3** | Fri, Jul 24 | Publish **Video 2**. | Use the question-card version on all three platforms. For Instagram, make the text screenshot-friendly. | Ask followers to name the last useful golf item they bought; answer the best reply. | Saves, comments, and profile visits. |
| **4** | Sat, Jul 25 | Add real-world texture. | Post 2–4 casual Story clips from the range, backyard, garage, or bag cleanout. No polished Reel required. Use a link sticker on the final frame. | Respond to DMs and any questions about delivery/format: “It’s a digital guide delivered after purchase.” | Story link taps and DMs. |
| **5** | Sun, Jul 26 | Publish **Video 3**. | Use the price-comparison hook, with the live product page visible only after the hook. | Pin a comment stating the price and that it is digital; reply plainly to objections. | Checkout starts or first sale. |
| **6** | Mon, Jul 27 | Recut the strongest opening. | Repost only the best-performing first 6–8 seconds as a fresh 12–15 second clip with a new caption. Use the platform that gave the clearest signal first; cross-post if it performs. | Review retention, saves, profile visits, and link clicks—not just views. | Improved hold in the first 3 seconds or increased product-page clicks. |
| **7** | Tue, Jul 28 | Close the test and learn. | Post a straightforward 10–15 second founder-style check-in: “I made this for dads who want useful golf gear without random-cart regret.” Show the guide and CTA. | Record which hook, platform, and question drove the most intent. Keep responding; do not manufacture a “last chance” deadline. | First sale or a clear winning hook for the next seven days. |

## Launch Setup Checklist

- Confirm the product page title and price display exactly: **The Midwest Dad’s Golf Gadget Field Guide — $9.99**.
- Confirm bio/description links land on the live Midwest Kit product page before Day 1.
- Prepare one real guide cover or preview page for on-camera use; do not invent a fake product page.
- Export vertical 9:16 video at 1080×1920, add captions, and keep key text inside the central safe area.
- Create one consistent end card using the brand direction above; use it across all three videos.
- Save the comments and DMs that reveal confusion or buying intent. Turn the best question into the next short.

## First-Sale Measurement Snapshot

At the end of Day 7, record:

1. Product-page visits and checkout starts.
2. Sales (the priority metric) and revenue.
3. Per-platform profile visits/link clicks.
4. Saves, substantive comments, and DMs that show purchase intent.
5. The best first-three-second hook and the exact wording of the strongest audience question.

**Decision rule:** If a video generates meaningful comments, saves, or link clicks but no sale, make two follow-ups from the same hook: one that answers the top question and one that shows a real preview of the guide. If a platform produces views with no intent, keep the winning creative but test the next post on another platform before increasing volume.